Marketing office space used to be simple. Show the square footage, list the postcode, slap on a photo of some desks and a reception area – job done.
But in 2025, things are very different.
Thanks to hybrid working, cost-of-living pressures, sustainability demands and changing work cultures, what tenants look for in office space has shifted – dramatically. So has how they search for and choose space.
If you’re marketing office space in today’s world, this guide will help you cut through the noise, connect with the right occupiers, and showcase your building or unit in a way that actually resonates.
Let’s dig into what tenants really care about in 2025 – and how to reflect that in your marketing.
Table of Contents for Marketing Office Space in a Hybrid World
1. Flexibility First – Sell the Freedom, Not Just the Floorplan
Tenants in 2025 want space that works around them – not the other way around.
That means:
- Shorter lease terms or rolling licenses
- Easy expansion or contraction options
- Flexible use of rooms or hot desks
- Simple, all-inclusive pricing
In your marketing, highlight phrases like:
- “Flexible terms from 3 months”
- “No hidden costs – one monthly fee”
- “Scale up or down as your team evolves”
If it’s traditional lease-only space? Consider marketing uses instead: satellite hub, hybrid base, project team pod, client-facing suite.
For more insights on flexible workspace marketing, check out our dedicated page on digital marketing for office space.
2. Location, Lifestyle & Liveability
It’s no longer just about postcode prestige. Location now means:
- Commute ease (train links, parking, cycle routes)
- Local perks (gyms, cafés, green space)
- Safe, welcoming, well-lit areas
Showcase the lifestyle around your office with copy like:
- “5-minute walk to Bristol Temple Meads”
- “Steps from artisan coffee shops, yoga studios and riverside paths”
- “Secure bike storage, showers and nearby EV charging”
Pro tip: Add a short walk-through or drone video of the local area to your website or listing. If you’re building out that digital presence, see how our estate agent websites service can help create the right online impression.
3. Amenities That Support Hybrid Teams
People might only come into the office 2–3 days a week – but those days have to count.
Top amenities that attract hybrid teams include:
- Breakout areas and collaboration zones
- Reliable, fast WiFi (not just “available” – tested and good)
- Acoustic booths or video call pods
- Kitchen space with decent kit (yes, good coffee matters)
Use specifics in your copy:
- “Dedicated Zoom rooms and call booths”
- “Superfast WiFi with 24/7 IT support”
- “Café-style breakout spaces designed for team days”
4. Sustainability Isn’t Optional – It’s Expected
Corporate tenants (and even startups) are prioritising sustainability. They care about:
- EPC ratings and energy usage
- Access to recycling and green travel
- Air quality, lighting, and wellness ratings (e.g. WELL, BREEAM)
Include a sustainability section in your brochure or web page:
- “Rated EPC A with solar power and passive ventilation”
- “EV charging bays and bike lockers”
- “Rainwater harvesting and on-site recycling facilities”
This isn’t fluff – it’s procurement criteria. And we can help you translate it into campaigns that work. Explore PPC for estate agents to get these assets seen by the right eyes.
5. Space That Looks (and Feels) Inspiring
Dull, dated spaces just won’t cut it. Especially if you’re marketing to:
- Creative agencies
- Tech firms
- Startups and scaleups
Use professional, light-filled photography that shows:
- Clean lines and high ceilings
- Natural materials and greenery
- People working comfortably (not empty desks)
If the space is unfurnished, use virtual staging to show possible layouts – hot desks, team pods, creative corners. Let people imagine their team in the space. For more examples of this, check out our advice on TikTok marketing for estate agents, where visual storytelling takes centre stage.
6. Transparent Pricing, Fast Info & Fewer PDFs
No one wants to “enquire for rates” or download a 19MB brochure just to find out basic info.
In 2025, office tenants expect:
- Transparent pricing (or at least ballpark)
- Upfront availability info
- Simple, mobile-friendly property pages
Include:
- Headline pricing (“From £500/month per desk” or “£20psf incl. service charge”)
- Embedded virtual tour or video
- Click-to-view PDF brochure (not download-only)
- Clear contact info and CTA (“Book a viewing”)
Mobile-first is non-negotiable. More than 60% of B2B property searches now happen on phones. Our digital marketing for estate agents service helps you meet tenants where they are – and convert.
7. Targeted Digital Ads That Speak to Actual Needs
Generic Google Ads aren’t enough. The best office campaigns are hyper-specific.
Ad examples:
- “Flexible office space near [Station Name] – 3 desks or 30, all included”
- “Need a quiet space for your hybrid team? From £X/month in [Town]”
- “Private Zoom pods, team breakout zones, walk to artisan coffee. Offices from [£] in [Area]”
Use retargeting to stay visible after someone clicks but doesn’t enquire. For platform-specific guidance, our Meta and Facebook marketing for estate agents service shows you how to reach local audiences cost-effectively.
8. Office Space Listings That Work Like Sales Funnels
Every listing is a mini funnel:
- Hook: Catch attention with the headline and hero image
- Sell: Use bullet points, photos, and layout info to show why it works
- Call to action: Make it stupidly easy to book a viewing or ask a question
Bonus:
- Include social proof (“Home to XYZ Creative”)
- Add urgency if relevant (“Only 2 suites remaining”)
We dive deeper into funnel design in our article: Office Letting Listings: How to Optimise for Local SEO and Win More Tenants
9. Personalised Follow-Up That Doesn’t Feel Robotic
No more “Hi, just checking if you’re still looking” emails.
Instead:
- Reference something from their enquiry (“You mentioned you’re mostly remote – here’s our hybrid-ready option”)
- Send links to floorplans or availability calendars
- Offer video walkthroughs if they can’t view in person
Follow-up that adds value = faster conversions. We can help you automate the process with the right tools and tone. See our social media for estate agents page for messaging strategies that drive engagement.
10. Repositioning Tired Space With New Vision
If your space is a little… let’s say “vintage,” don’t panic.
Focus your marketing on:
- Potential for customisation
- Short-term lets for project teams
- Affordable pricing with upgrade flexibility
Think “affordable workspace that works your way” – not “1990s carpet tiles and fluorescent lighting.”
Need inspiration? Read our blog: Repositioning Outdated Office Space: Marketing Tips That Bring Life Back to the Listing
Final Thoughts for Marketing Office Space in a Hybrid World: Hybrid = Human-Centric Marketing
Office marketing in 2025 isn’t just about space – it’s about how people work.
Your marketing must:
- Show flexibility
- Sell the local lifestyle
- Highlight tech, comfort, and wellness
- Speak to humans, not procurement teams
The agents and landlords winning now? They’re the ones telling a story, solving real tenant problems, and showing up where people are actually searching.
Want help crafting your next office campaign? Our team specialises in digital marketing for office space that works in a hybrid world — from strategy and ads to listings and lead funnels.
Because desks don’t sell desks anymore – but great marketing does.