Let’s be honest, the estate agency world is competitive. Really competitive. Whether you’re a high street veteran or a digitally native startup, you know the grind: listings are king, and getting more of them can mean the difference between thriving and just surviving. The good news? You don’t need to reinvent the wheel. Sometimes, small, smart tweaks to your estate agent marketing can have a disproportionately big impact.
Here are 7 surprisingly simple marketing tweaks that could help double your listings.
Table of Contents for Estate Agent Marketing: 7 Simple Tweaks That Could Double Your Listings
1. Upgrade Your Website Experience
Your website is often the first impression a potential seller or landlord gets. If it looks outdated or feels clunky to navigate, you could be losing leads before they even pick up the phone.
What to tweak:
- Make sure your site is mobile-first (over 60% of property browsing now happens on phones).
- Optimise loading speed (Google likes it fast, and so do sellers).
- Ensure your calls-to-action (CTAs) are clear, persuasive, and visible above the fold.
Need help with this? Our websites for estate agents service delivers sleek, high-converting websites that sellers trust and Google loves.
2. Master Local SEO
When someone searches “estate agent in [your area]”, are you showing up? If not, that’s a massive missed opportunity.
What to tweak:
- Optimise your Google Business Profile.
- Add location-specific keywords to your content.
- Get listed in local directories and relevant portals.
We specialise in SEO for estate agents that moves you up the ranks and puts you in front of sellers when they’re actively looking.
If you’re new to SEO, check out Google’s own starter guide for a deeper dive.
3. Use PPC to Target “Sell My House” Intent
Sellers who are ready to move fast often search with clear intent. Think: “sell my house fast”, “estate agent near me”, or “free house valuation”. These are golden opportunities for paid ads.
What to tweak:
- Create campaigns that focus on seller intent.
- Use strong ad copy and compelling landing pages.
- Add call extensions to let people ring you instantly from the ad.
See how we can help with PPC for estate agents and put your agency right in front of sellers who are ready to act.
4. Get Serious About Social Media (Yes, Really)
Social media isn’t just for pretty pictures of kitchens anymore. It’s a vital trust-building tool. And trust = listings.
What to tweak:
- Post more regularly (at least 3x per week).
- Use a mix of content types: behind the scenes, client reviews, quick tips, and live Q&As.
- Run hyperlocal targeted ads on Facebook, Instagram, and Meta platforms.
We run social media marketing for estate agents that creates visibility and builds real relationships with your community.
Also worth a look: Meta’s advertising guide for small businesses, which includes tips on how to set up and optimise your first campaigns.
5. Experiment with TikTok (Seriously)
Yes, TikTok. No, it’s not just dancing teens. Some of the biggest growth in estate agent visibility is happening here, especially for early adopters.
What to tweak:
- Create quick videos: “3 things buyers overlook”, “weird property facts”, or day-in-the-life content.
- Use trending sounds or hooks.
- Engage with local hashtags and comment on community content.
Our TikTok marketing for estate agents service helps agents tap into an audience many of your competitors haven’t even noticed yet.
6. Revamp Your Valuation Funnel
“Book a free valuation” is fine. But it’s not enough anymore. If your funnel ends at the form, you’re missing out on nurturing and converting those warmer leads.
What to tweak:
- Add lead magnets like a local market report download.
- Follow up immediately with personalised email automation.
- Offer a digital pre-valuation or instant quote to hook interest fast.
We can build this out as part of your digital marketing for estate agents strategy.For lead funnel best practices, you might also find HubSpot’s guide to lead nurturing helpful.
7. Turn Clients Into Ambassadors
Word of mouth still rules. But digital word of mouth? That’s supercharged.
What to tweak:
- Ask every happy client for a review (Google, Trustpilot, Facebook).
- Share testimonials and before-and-after stories on social channels.
- Create referral incentives for previous sellers who recommend your service.
Bonus: these glowing reviews also help with local SEO and conversion.
Final Thoughts on Estate Agent Marketing: Small Changes, Big Wins
You don’t have to blow your whole marketing budget or hire a team of twenty. These are all simple tweaks that, when done right, can dramatically increase your exposure, credibility, and ultimately, your listings.
Start with just two or three changes, track the results, and go from there. Need a hand making these tweaks happen? We’re always happy to chat. Explore our estate agent marketing services or get in touch for a free consultation.
Let’s turn browsers into sellers – and double those listings.