Property Marketing Blog
Welcome to our blog – your go-to hub for all things property marketing. From lead-gen strategies and SEO advice to industry data and campaign ideas, we share actionable insights that help estate agents, housebuilders, landowners and commercial landlords grow online. Whether you’re here to learn or level up, you’re in the right place.
How to Stand Out in a Sea of ‘For Sale’ Signs: Marketing Tips for Estate Agents
It’s a familiar sight: street after street, window after window, another ‘For Sale’ sign competing for attention. As an estate agent, how do you make sure your listings don’t just blend into the background like the wallpaper at your nan’s house? Fortunately, standing...
Housebuilder Marketing That Moves Units: Digital Tactics That Work in 2025
Marketing new homes in 2025 is no longer about printed brochures, on-site flags, and hoping a buyer wanders into the sales suite. It’s about digital-first strategies that get your homes seen before they’re built – and persuade real buyers (not just browsers) to take...
Marketing Office Space in a Hybrid World: What Tenants Actually Care About in 2025
Marketing office space used to be simple. Show the square footage, list the postcode, slap on a photo of some desks and a reception area – job done. But in 2025, things are very different. Thanks to hybrid working, cost-of-living pressures, sustainability demands and...
Marketing Land in 2025: Why Great Presentation Matters More Than Ever
Straight to it - land doesn’t always make a great first impression. It’s not a glossy kitchen or a polished garden room. There are no fresh-baked cookie smells or walk-in wardrobes to swoon over. In fact, to the untrained eye, it might just look like... a field. Maybe...
Facebook Ads for Estate Agents: Still Worth It in 2025? Absolutely – Here’s Why
It’s 2025. AI is everywhere, TikTok is hot, and property portals are still charging you a small fortune. So, where do Facebook Ads fit into the modern estate agent’s marketing mix? The short answer: right at the centre of it. Despite being written off by some as “old...
Estate Agent Websites That Actually Convert: What Every Homepage Needs in 2025
Let’s be honest - a lot of estate agent websites still feel like they were built when dial-up internet was a thing. If your homepage doesn’t instantly show you’re trustworthy, modern, and easy to work with, then you’re losing leads. Full stop. In 2025, your homepage...
The 2025 Estate Agent’s Digital Marketing Playbook: What You Need to Compete Online
Let’s face it - the days of relying solely on High Street footfall and portal listings are long gone. In 2025, if you want to compete (and win) as an estate agent, your digital marketing needs to be sharper, smarter, and a whole lot more strategic than ever before....
How to Market Office Space in 2025: What Tenants and Buyers Actually Want
Office space marketing in 2025 isn’t what it used to be - and thank goodness. Gone are the days of listing “air conditioning” and “near the motorway” as headline features. Today’s tenants and buyers are savvier, more selective, and more values-driven than ever....
Estate Agent Marketing: 7 Simple Tweaks That Could Double Your Listings
Let’s be honest, the estate agency world is competitive. Really competitive. Whether you’re a high street veteran or a digitally native startup, you know the grind: listings are king, and getting more of them can mean the difference between thriving and just...
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