In 2025, digital marketing isn’t about chasing trends - it’s about knowing which ones are actually working. Because let’s face it, it doesn’t matter how many impressions you’ve got if no one clicks… or if your cost per lead is high enough to make you spill your...
You wouldn’t sell a house without checking its valuation, square footage, or condition - so why would you run marketing campaigns without knowing which ones are actually working? And yet, in 2025, most estate agents still base their marketing on gut instinct, not...
In the not-so-distant past, marketing an office meant uploading a listing to Rightmove or Zoopla Commercial, maybe adding a couple of grainy images, and waiting for enquiries to roll in. But in 2025? That strategy just doesn’t cut it anymore. In a post-pandemic,...
A few years ago, the idea of selling a house on TikTok would’ve sounded like a punchline in an industry joke. But in 2025, it’s no longer a gimmick - it’s a genuine, measurable channel for estate agents who want to build visibility, generate interest, and yes,...
If you’ve made it past the “is TikTok even relevant for estate agents?” phase (spoiler: it definitely is), you might be stuck at the next hurdle: what on earth do I actually post? Fear not. TikTok doesn’t require dance routines or viral filters (unless you’re into...
Your estate agency website might have cost you a few thousand pounds and look the part - but if buyers are bouncing after a few seconds, that digital shop window might as well have the blinds down. In 2025, estate agents have more competition than ever online. A...
Let’s get one thing out of the way: if you still think social media is just for teenagers doing dance trends or posting flat whites, you’re leaving serious money on the table. For modern estate agents, social media isn't just a “nice to have” - it's your secret...
In today’s world, a top spot on Google is the digital equivalent of having the biggest, shiniest office on the high street – but better, because it works 24/7 and doesn’t charge you rent. Ranking first in your local area isn’t just a vanity win for estate agents; it...
It’s a familiar sight: street after street, window after window, another ‘For Sale’ sign competing for attention. As an estate agent, how do you make sure your listings don’t just blend into the background like the wallpaper at your nan’s house? Fortunately, standing...
Marketing new homes in 2025 is no longer about printed brochures, on-site flags, and hoping a buyer wanders into the sales suite. It’s about digital-first strategies that get your homes seen before they’re built – and persuade real buyers (not just browsers) to take...
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