A few years ago, the idea of selling a house on TikTok would’ve sounded like a punchline in an industry joke. But in 2025, it’s no longer a gimmick – it’s a genuine, measurable channel for estate agents who want to build visibility, generate interest, and yes, actually sell homes.
The question isn’t “Can you sell a house on TikTok?” – it’s how do you do it well?
Let’s explore how smart agents are using TikTok to generate leads, showcase properties, and build trust – and how you can too.
Table of Contents for Can You Sell a House on TikTok?
First: Are People Actually Buying Homes Because of TikTok?
Yes – and not just in theory.
Agents across the UK have reported:
- Viewings booked off the back of TikTok walkthroughs
- Properties sold to buyers who first spotted the home on TikTok
- Increased valuation requests after viral local posts
According to TikTok’s own internal data, property-related content (including the hashtag #PropertyTok) has billions of views, and users actively engage with buying, selling and renting advice.
TikTok has become both a search engine and an entertainment platform. That’s a powerful combination.
Why TikTok Works for Selling Homes
- Visual-first platform – perfect for showing off interiors, gardens, lifestyle features
- Powerful location algorithm – your local audience is more likely to see your content
- Unfiltered, authentic content wins – no need for slick editing or drone footage (unless you want it)
- Fast feedback loop – likes, comments and shares happen in real-time
- Unlimited organic reach – no followers required to go viral
Combine all of that, and you’ve got the perfect storm for sparking real interest in a listing – especially among younger buyers, tenants and first-time movers.
So, How Do You Actually Sell a Home on TikTok?
1. Create Scroll-Stopping Property Videos
- Use a hook: “Wait until you see the bathroom in this 2-bed flat…”
- Narrate the tour in your own voice – add humour or personal insight
- Keep videos under 60 seconds if possible (especially for FYP reach)
- Add on-screen captions and room labels
Bonus: End with a CTA like “Want a private viewing? Drop us a message or check the link in bio.”
2. Use ‘Lifestyle’ Hooks to Sell the Feeling
TikTok isn’t Rightmove. You’re not just showing specs – you’re showing stories.
Examples:
- “Come with me to view this cosy cottage that’s walking distance to the best bakery in town.”
- “Would you live here if it came with that kitchen?”
- “Imagine spending Sundays in this garden…”
You’re helping people picture their life in the property – and that’s what sells.
3. Feature the Local Area (and Tag It)
TikTok’s location data is strong. Use it to your advantage.
Ideas:
- Quick guides to the street, neighbourhood or school catchment
- Local café shoutouts near the property
- Walk-and-talk videos en route to the house
Hashtag with #[Town]Property, #[Postcode]EstateAgent, #[Area]HomesForSale.
Check out our related blog: 7 TikTok Video Ideas Estate Agents Can Use to Build Local Buzz
4. Post Consistently (Not Just When You’ve Got a Banger Listing)
The agents winning on TikTok show up every week, not just when they have something flashy to show.
Keep interest high by mixing in:
- Tips for buyers
- Funny or relatable content (estate agent problems, anyone?)
- Day-in-the-life videos
- Explainers (“What actually happens after you accept an offer?”)
Consistency builds audience – audience builds trust – trust gets viewings.
5. Engage Like Mad
TikTok isn’t a broadcast channel. It’s a conversation.
If someone comments “how much is this?” or “where is this?”, reply fast. That’s a warm lead.
Also:
- Pin key comments
- Use comment replies as a chance to film follow-up videos
- Encourage questions and feedback – “Want to see more homes like this?”
6. Link Back to Your Listings (But Keep It Subtle)
While TikTok doesn’t love hard selling, you can direct traffic to:
- Your website
- A Linktree-style page with your listings
- A valuation booking form
Use phrases like “More info in the link in our bio” or “Tap our profile to view more homes.”
Examples of Homes Sold via TikTok
Case 1: A small agency in Yorkshire sold a 2-bed new build to a first-time buyer who saw a video tour in her feed and booked a viewing that same day.
Case 2: A letting agent in London filled a flat within 48 hours of posting a light-hearted TikTok showing its balcony and proximity to a tube station – with the caption “Who needs a garden when you’ve got this view?”
Case 3: A solo agent in the Midlands gained 3 valuation requests from sellers who liked her TikTok content and felt she “got” their area.
This stuff works – and it’s happening right now.
But Isn’t This Just a Trend?
Absolutely not.
TikTok is no longer the new kid on the block. In 2025, it’s:
- A discovery engine
- A search tool
- A trust-building platform
- A lead generator
It’s also where attention lives – and attention drives instructions.
If you’re visible, valuable, and human on TikTok? You’re already ahead of 90% of your competitors.
Final Thoughts on Can You Sell a House on TikTok?: Yes, You Can Sell a House on TikTok
It’s not magic. It’s just modern marketing.
By combining local knowledge, real-time video, storytelling, and consistency, estate agents are now using TikTok to:
- Raise awareness
- Build trust
- Showcase listings
- Generate leads
- And yes… sell homes
Want help turning your listings into TikTok-friendly content? Our social media experts specialise in helping estate agents create thumb-stopping, trust-building video strategies.
Because the future of estate agency marketing isn’t just in the post. It’s in the scroll.