If you’ve made it past the “is TikTok even relevant for estate agents?” phase (spoiler: it definitely is), you might be stuck at the next hurdle: what on earth do I actually post?
Fear not. TikTok doesn’t require dance routines or viral filters (unless you’re into that). What it does require is local relevance, personality, and content that adds value – or at the very least, sparks curiosity.
Here are 7 easy, creative and effective TikTok video ideas estate agents can use to build real engagement in your patch – no cringeworthy lip-syncing required.
Table of Contents for 7 TikTok Video Ideas Estate Agents Can Use
1. “Come With Me on a Viewing” (Mini-Tour Format)
Why it works:
- Gives viewers behind-the-scenes access
- Great for local interest and sneaky nosiness
- Builds familiarity with your team and tone of voice
How to do it:
- Use selfie-style narration: “Today I’m viewing a quirky 2-bed flat just off Gloucester Road…”
- Focus on key details (natural light, garden, original features)
- Keep it under 60 seconds with quick cuts and captions
📌 Bonus Tip: Add “Would you live here?” or “Guess the price” at the end to spark comments.
2. Local Area Guides (Hyper-Local is Hot)
Why it works:
- Positions you as the local expert
- Attracts relocating buyers and curious browsers
- Boosts visibility in TikTok’s location algorithm
Ideas include:
- “Living in [Town]: 3 Pros and 1 Con”
- “Top 3 coffee spots near [neighbourhood] homes”
- “Is [Village Name] worth the price tag?”
🎯 Use town or village names in text overlay and hashtags for discoverability.
3. Quickfire Tips (Build Authority Fast)
Why it works:
- Shows you know your stuff
- Highly shareable and saves-worthy
- Works for buyers, sellers and landlords
Ideas:
- “3 ways to increase your kerb appeal before listing”
- “Avoid these letting agent red flags”
- “What NOT to do before a valuation”
🎬 Use clear captions, bold text, and speak naturally – even 15–30 seconds can pack value.
4. “Behind the Board” (Story of a Sale)
Why it works:
- Turns a ‘just sold’ into a narrative
- Builds trust through success stories
- Shows how you work without selling
How to structure it:
- “This house had been on the market for 10 weeks with another agent…”
- “Here’s what we changed – and why it sold in 7 days.”
- “The seller said this after completion 🥹”
🎤 Show the board going up/down, pack shots, key handover – bring it to life.
Want to optimise this even further? Pair it with advice from How to Write Property Listings That Google (and Buyers) Love.
5. Myth-Busting and FAQs
Why it works:
- Tackles buyer/seller fears head-on
- Builds authority and transparency
- Perfect for a series format
Ideas:
- “Can you list with two agents? (Here’s what we tell clients…)”
- “Do you really need an EPC to sell your house?”
- “What actually happens at a valuation?”
🎯 Use a “You asked, we answer” angle to encourage future questions in the comments.
6. Day-in-the-Life (Relatable, Real, Raw)
Why it works:
- People love seeing behind the curtain
- Showcases your work ethic and team personality
- Feeds TikTok’s appetite for authentic, unfiltered content
Content examples:
- “Come with me on a 5-property Saturday”
- “A day in the life of a letting negotiator in [Town]”
- “What it’s really like when 3 buyers turn up early…”
🎥 Don’t overthink it – quick phone clips, some light editing, and off you go.
7. Trending Sounds – Localised
Why it works:
- Rides the TikTok trend wave
- Increases discoverability
- Makes you look modern and fun (without being cringey)
How to do it:
- Pair a trending sound with property content (e.g. “If this kitchen was a person…”)
- Use trending memes but make them about home-buying, local quirks, or agent life
- Keep it short, relevant, and local
🔎 Follow other UK agents or creators to spot trends early and adapt them.
Extra Tips for Local Buzz on TikTok
- Use hyper-local hashtags: #LivingIn[YourTown], #MovingTo[Town], #[Town]EstateAgent
- Always reply to comments and DMs – the algorithm loves engagement
- Repurpose TikTok videos for Reels and Shorts (bonus visibility!)
- Use a clear CTA in your bio: “Want to know what your home’s worth? Click here”
For more long-form strategy, check out our blog: TikTok for Estate Agents: A Passing Trend or a Marketing Game-Changer?
Final Thoughts on TikTok Video Ideas Estate Agents Can Use: TikTok Content That Feeds Trust (and Instructions)
The beauty of TikTok is this: one well-placed post can put you in front of thousands of local people – with no ad spend at all.
Whether you’re just starting out or looking to grow your presence, these 7 video ideas give you a foundation to build trust, show your expertise, and create local buzz.
Need help planning content, filming, or managing your TikTok presence? Our team at The Property Marketers creates tailored TikTok strategies for estate agents across the UK.
Because in 2025, being good isn’t enough. You need to be seen. And TikTok might just be your secret weapon.