Office space marketing in 2025 isn’t what it used to be – and thank goodness. Gone are the days of listing “air conditioning” and “near the motorway” as headline features. Today’s tenants and buyers are savvier, more selective, and more values-driven than ever. Whether you’re marketing a city-centre coworking hub or a rural freehold HQ, success now depends on knowing what modern occupiers actually want – and making sure your marketing delivers it.
So, what are those priorities? And how do you position your space to stand out in a hybrid, post-pandemic, ESG-conscious world?
Let’s get into it.
Table of Contents for How to Market Office Space in 2025: What Tenants and Buyers Actually Want
1. Location Is Still Key – But Not How It Used to Be
Ten years ago, “location” meant closeness to train stations and the nearest Pret. Now it’s about lifestyle and flexibility.
Modern location messaging should cover:
- Commute optionality (cycle lanes, EV charging, parking and public transport)
- Local lifestyle (“steps from green space” or “surrounded by artisan cafes”)
- Post-pandemic pull factors (space to breathe, natural light, less crowded areas)
Use Google My Business, walk score tools and local SEO to make location benefits shine in listings.
2. Hybrid-Ready Layouts Beat Open-Plan Claims
Flexibility is no longer a nice-to-have – it’s a must. Modern teams want the freedom to reshape how they work, week by week.
Your messaging should highlight:
- Quiet zones for focus and video calls
- Breakout spaces for collaboration
- Moveable partitions or fit-out adaptability
- Tech infrastructure that supports hybrid working (e.g. strong Wi-Fi, plug & play AV setups)
Include floorplans that show versatility, not just square footage.
3. ESG Credentials Are No Longer Optional
Tenants and corporate buyers are under pressure to meet sustainability targets – and they’re filtering properties accordingly.
Promote your green credentials upfront:
- EPC rating and energy efficiency measures
- Renewable energy or solar installations
- Cycle storage and showers
- Proximity to public transport or green spaces
Bonus points if your space is BREEAM-rated, WELL-certified or part of an environmentally conscious development.
4. Don’t Sell Space – Sell Experience
Listing the number of desks or meeting rooms is functional, but it’s not what excites today’s occupier.
Instead, frame the experience:
- “A workspace your team will love coming to – not just tolerate.”
- “Designed for energy, focus, and comfort.”
- “Flexible layouts that grow with your business.”
Use imagery of people using the space (not just empty rooms) in your visuals and social media.
5. Invest in Strong Visual Assets
Buyers and tenants scroll fast. If your photos are dark, grainy, or uninspiring, your space is getting skipped.
Must-have visuals:
- Professional photography (including occupied setups)
- 360° virtual tours
- Short video walkthroughs for Instagram, LinkedIn, and your site
Need help making your space stand out visually? Our digital marketing services for commercial property can advise you – including photography, and video production.
6. Be Crystal Clear on Costs and Commitment
Transparency breeds trust – especially in a market still recovering from unpredictability.
List:
- Rent per sq ft
- Inclusive costs (utilities, business rates, service charge)
- Length of lease/licence and break clauses
- Incentives (fit-out contributions, rent-free periods, flexible terms)
Don’t bury this info. Buyers want to qualify themselves quickly.
7. Use Storytelling, Not Just Specs
This isn’t just a building. It’s the next chapter in someone’s business.
Try telling stories like:
- “How [existing tenant] grew their headcount by 50% in 12 months”
- “Why we redesigned the space for post-pandemic working”
- “The journey from blank canvas to creative hub”
Storytelling gives your space context, meaning, and appeal. People remember stories – not just ceiling heights.
8. Get Found Where Modern Tenants Look
Don’t rely solely on commercial agents or property portals. Diversify.
Smart marketing channels:
- LinkedIn Ads (targeting HR, operations, or founders by region)
- Google Ads for high-intent searches (e.g. “office space to rent in Bristol”) – our PPC services can help
- Instagram and YouTube for visual-led content
- SEO content like “Guide to finding office space in [location]”
Digital discovery > outdated brochures.
9. Use a Strong Call to Action – and Make It Easy
Great marketing gets people to act. Make that action frictionless.
Effective CTAs include:
- “Download the full brochure”
- “Book a virtual tour”
- “Speak to our workspace advisor today”
Ensure your landing page has one clear CTA, not five competing buttons.
10. Reassure and Follow Up
Remember, this isn’t just a property – it’s a business decision. Help buyers and tenants feel supported.
Reassuring follow-ups:
- Email with testimonials from past occupiers
- PDF guide: “What to consider before choosing your next office”
- Personalised call or WhatsApp within 24 hours of enquiry
Marketing doesn’t end with the click. It ends with a signed lease.
Final Thoughts: The Office Isn’t Dead – But Lazy Marketing Is
In 2025, tenants and buyers aren’t just choosing office space. They’re choosing flexibility, wellbeing, productivity, and brand identity.
To market effectively, you need to sell more than square footage. You need to sell a place people actually want to work.
Our office space marketing services help you turn vacant desks into thriving workplaces by blending visual storytelling, digital strategy, and tenant-centric messaging.
Because in a world of Zoom and Teams fatigue and hybrid burnout, a great office is back in style – but only if you know how to market it.