In the not-so-distant past, marketing an office meant uploading a listing to Rightmove or Zoopla Commercial, maybe adding a couple of grainy images, and waiting for enquiries to roll in.
But in 2025? That strategy just doesn’t cut it anymore.
In a post-pandemic, hybrid-everything world, office space isn’t just square footage – it’s a lifestyle choice, a cultural statement, and a highly considered financial decision. Tenants are fussier. Markets are more competitive. And the role of digital marketing has exploded.
So if you’re still relying solely on property listings to get your office space noticed (and let), it’s time for a refresh.
Here’s why listings alone aren’t enough – and what you should be doing instead.
Table of Contents for Digital Marketing for Offices
1. The Market Has Changed (and So Have Tenants)
Tenants in 2025 are:
- Hybrid teams needing flexible space
- Startups looking for a vibe, not just a view
- Scaleups moving fast and needing plug-and-play
- Large corporates reassessing footprint and employee experience
They’re not trawling listing sites daily. They’re Googling solutions, scrolling Instagram, checking local coworking spaces and watching walkthroughs on TikTok.
If your space isn’t part of those conversations – you’re invisible.
2. Listings Are Generic (and Everyone Knows It)
Let’s be honest:
- “Modern office space in sought-after location” = no real detail
- “Excellent transport links” = vague as anything
- 4 blurry photos and a PDF brochure? That’s table stakes – not a differentiator
Tenants want to know:
- What makes this space better for them
- What it’s like to work there day-to-day
- Whether the price, layout and amenities fit their needs – without chasing a dozen agents
Listings without context = limited leads, longer voids, lower conversion.
3. Search Engines Are Where the Journey Starts
Before they click on your listing, tenants are searching:
- “Flexible office space in [town]”
- “Offices with video call booths in [postcode]”
- “Pet-friendly offices near [station]”
That means you need:
- A properly optimised landing page for each building or suite
- SEO that targets local intent (yes, even in commercial)
- Blog or FAQ content that answers real-world queries
Need a hand? Check out Local SEO for Estate Agents: How to Rank First in Your Postcode – it applies to offices too.
4. Paid Ads Put You in the Right Place at the Right Time
Digital ads (done right) let you:
- Target by location, job title, company size, industry
- Retarget people who visited your website or listing but didn’t enquire
- Promote video tours or offers directly to your ideal tenant
Try:
- Google Ads for “serviced offices near [station]”
- Facebook/Instagram carousel ads showing interiors
- LinkedIn ads for professional services firms or remote-first teams
Need inspiration? Read: The Best Digital Marketing Channels for Advertising Office Space
5. Social Media Builds Awareness AND Enquiries
Tenants don’t follow “office space accounts.” But they do:
- Browse Instagram for workspace inspiration
- Use TikTok for location-based video content
- Follow local area tags or coworking communities
Content ideas:
- Day-in-the-life Reels: “What it’s like working at [Office Name]”
- Posts about area perks: coffee, transport, after-work pubs
- Tours of amenities like video call pods or breakout zones
Remember: People don’t rent square metres. They rent experiences.
6. Email Campaigns That Actually Convert
Got a database of past enquiries, local businesses or coworking users? Don’t let it gather dust.
Use email to:
- Highlight new space launches
- Share case studies (“Why [Company] moved in”)
- Offer early bird deals or flexible lease options
And keep it useful. No one wants spam – but everyone appreciates timely, relevant updates.
7. Video Marketing Brings Listings to Life
Listings often lack feel. Video fixes that.
Try:
- 30–60 sec walkthroughs of the space
- Testimonials from happy tenants
- Tours narrated by the property manager
Use video on:
- Listing portals (if supported)
- Your website landing page
- Ads and social posts
More tips in Video Marketing for Estate Agents: Why ‘Just Sold’ Isn’t Enough
8. Interactive Tools = Higher Engagement
Tenants love:
- Floorplan overlays showing potential desk layouts
- Virtual tours and 3D walk-throughs
- Interactive maps with local perks
The longer they engage, the more likely they are to enquire.
And yes, it’s worth the investment – especially for flagship or harder-to-let spaces.
9. Positioning and Branding Matters More Than Ever
You’re not just marketing space – you’re marketing:
- A work culture
- A tenant experience
- A location story
Instead of “3,500 sq ft in Office Park B”, how about: “Your creative hub in the heart of [Town] – a light-filled 12-desk suite surrounded by artisan coffee, riverside walks and direct rail to [City]”.
Brand. Story. Human.
10. Great Follow-Up Seals the Deal
Even with the best marketing, follow-up is everything.
- Fast replies
- Personalised emails or videos
- Flexible viewing slots (virtual or in-person).
- Clear, friendly information packs.
Bonus: Use CRM tagging to track who came from where, and what follow-up worked.
Final Thoughts on Digital Marketing for Offices: Digital = Visibility + Value
Your portal listing might be accurate – but it’s not enough.
In 2025, the tenants you want are:
- Busy
- Distracted
- Scrolling on their phones
- Looking for space that fits their people, not just their postcode
So meet them where they are. Be helpful, be human, and be everywhere they might look.
Want help building office marketing that works beyond the portals? Our team at The Property Marketers crafts full-funnel campaigns that bring your workspace to life online – and fill it faster offline.
Because listings get clicks – but strategy gets tenants.