Property Marketing Blog
Welcome to our blog – your go-to hub for all things property marketing. From lead-gen strategies and SEO advice to industry data and campaign ideas, we share actionable insights that help estate agents, housebuilders, landowners and commercial landlords grow online. Whether you’re here to learn or level up, you’re in the right place.
Digital Trends That Convert in 2025: A Look at Click-Through Rates, Lead Costs and More
In 2025, digital marketing isn’t about chasing trends - it’s about knowing which ones are actually working. Because let’s face it, it doesn’t matter how many impressions you’ve got if no one clicks… or if your cost per lead is high enough to make you spill your...
Digital Marketing Metrics Every Estate Agent Should Track (But Most Don’t)
You wouldn’t sell a house without checking its valuation, square footage, or condition - so why would you run marketing campaigns without knowing which ones are actually working? And yet, in 2025, most estate agents still base their marketing on gut instinct, not...
Digital Marketing for Offices: Why Listings Alone Aren’t Enough Anymore
In the not-so-distant past, marketing an office meant uploading a listing to Rightmove or Zoopla Commercial, maybe adding a couple of grainy images, and waiting for enquiries to roll in. But in 2025? That strategy just doesn’t cut it anymore. In a post-pandemic,...
Can You Sell a House on TikTok? Yes – Here’s How Estate Agents Are Doing It
A few years ago, the idea of selling a house on TikTok would’ve sounded like a punchline in an industry joke. But in 2025, it’s no longer a gimmick - it’s a genuine, measurable channel for estate agents who want to build visibility, generate interest, and yes,...
Are Traditional Agents Losing Ground? New Data on Online vs High Street in 2025
The “online vs high street” debate has been rumbling on for over a decade now - and if you’ve worked in estate agency for more than five minutes, you’ve probably had an opinion or two about it yourself. But in 2025, where do things really stand? Are traditional agents...
7 TikTok Video Ideas Estate Agents Can Use to Build Local Buzz
If you’ve made it past the “is TikTok even relevant for estate agents?” phase (spoiler: it definitely is), you might be stuck at the next hurdle: what on earth do I actually post? Fear not. TikTok doesn’t require dance routines or viral filters (unless you’re into...
5 Website Mistakes That Make Buyers Bounce (And How to Fix Them)
Your estate agency website might have cost you a few thousand pounds and look the part - but if buyers are bouncing after a few seconds, that digital shop window might as well have the blinds down. In 2025, estate agents have more competition than ever online. A...
The Ultimate Social Media Playbook for Modern Estate Agents
Let’s get one thing out of the way: if you still think social media is just for teenagers doing dance trends or posting flat whites, you’re leaving serious money on the table. For modern estate agents, social media isn't just a “nice to have” - it's your secret...
SEO for Estate Agents: How to Rank First in Your Local Area (and Stay There)
In today’s world, a top spot on Google is the digital equivalent of having the biggest, shiniest office on the high street – but better, because it works 24/7 and doesn’t charge you rent. Ranking first in your local area isn’t just a vanity win for estate agents; it...
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